Keep Your Small Business Going – and Growing – During Coronavirus

Sorry We're Closed -- But Still Awesome!

By Elena Stewart

Running a business isn’t easy at the best of times, but during the COVID-19 pandemic, you’re likely facing even more challenges. Fortunately, there are ways you can refresh your business model and keep moving forward. Here are the resources you need to keep going—and even growing—mid-COVID-19.

Seek Help if You (and Your Staff) Need It

If your business is struggling, help is available. There are ways to get assistance for both business expenses and staff needs.

Start Fresh with New Business Strategies

Not every business can continue operating the same way it did pre-coronavirus. Consider new strategies for a fresh approach to your industry.

  • Learn what your target market wants out of their consumer experience during COVID-19.
  • Find ways to adapt your business to the new economic climate (and consumer needs).
  • Think about pivoting to address trends or gaps in the market.

Go Digital Whenever Possible

Regardless of your product or service, shifting your business to the digital world can be a significant benefit. Look for ways to flourish online and even boost sales.

Plan for Brick-and-Mortar Improvements

Now may not be the time for major changes. But when things settle down, cosmetic upgrades could give your business new life.

The coronavirus shutdown has been a shock for many small businesses. But with the right resources, you can find support, develop a game plan, shift your business for the digital world, and set your sights on future improvements. When the world reopens, your business will be ready to shine.

Elena Stewart is a certified life coach specializing in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. Through one-on-one coaching sessions and career mentoring, she helps women and men jumpstart their careers.

Photo via Pexels

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